CaixaBank will begin today the unification of the brand in its branch network, a process that will last nine weeks to reach the whole network throughout Spain, which is carried out after last week adapted the image in Bankia’s corporate buildings.
As reported by CaixaBank yesterday, today they will begin the process of replacing the Bankia brand in retail branches, which involves changing the interior and exterior signage of the entire network, as well as customising the image of ATMs.
In the autonomous communities where this Monday is a public holiday, such as Catalonia, the work at retail branches will begin on Tuesday, the 6th.
Last week, once the legal merger was completed, the brand image of the corporate buildings was adapted, including the operational headquarters in Madrid and Bankia’s former head office in Valencia, among others.
The entity chaired by José Ignacio Goirigolzarri and directed by Gonzalo Gortázar has 623.8 billion euros in total assets in Spain, a volume that makes it the largest bank in the domestic market, with a relevant position in Europe.
The new group claims to reinforce its leadership in retail banking in Spain, with close to 20 million customers and the first position in the market share of all key products: deposits (24%), loans (26%) and long-term savings (29%), which includes savings insurance, investment funds and pension plans, according to its data.
The bank stresses that it has the most extensive and specialised branch network in the sector and points out its desire to maintain the proximity to the territory and financial inclusion that CaixaBank and Bankia have always demonstrated.