The French group Vivendi announced on Monday that it has raised its stake in Prisa to 9.9%, three days after taking a 7.6% stake in the company.
In a statement, the French company reiterated that its entry into Prisa responds to its strategy of «strengthening its position as a global content, media and communications group», as well as expanding «its access to Spanish-language markets in Europe, Latin America and the United States».
Vivendi does not disclose the price it paid for this new acquisition of Prisa shares or the origin of the shares.
The entry into the capital of the group, owner of headers such as El País, As or the radio station Cadena SER, as well as the publishing house Santillana, was announced last Friday, coinciding with the announcement of the sale of the 7.89% stake held by the bank HSBC, for about 52 million euros (about 63 million dollars).
With this new purchase, Vivendi becomes the second largest investor in Prisa, surpassing Telefónica, which controls 9.44% of the capital and only surpassed by the investment fund Amber Capital, which owns 29.84% of the shares.